Mark is considered one of Utah’s unique and unorthodox “serial entrepreneurs” and private investors. In 1978, he founded Kendell & Associates, LLC, a merchant banking firm specializing in the creation, financing, and operation of a broad spectrum of companies and investment opportunities. Since that time, he has provided dynamic leadership as an entrepreneur and investor by building new innovative companies and technologies.

His ventures have a very wide range, from one of the original national chains of quick lubrication stores, SuperLube (later became Jiffy Lube); one of Utah’s first research based pharmaceutical companies, Royal Pharmaceutical Company; Intelisys / iArchives, an innovative research engine (acquired by Ancestry.com); Great Western Aviation, one of the inter-mountain area’s leading general aviation FBO / charter companies (acquired by a Pvt.Equity Group) to several innovative medical device companies (acquired by G.E. Medical).

Currently he is Chairman and CEO of EcoNova, Inc., an innovative environmental solutions provider with emphasis on patented innovations for cleaning contaminated polluted water and the recovery of valuable products within pollution. He is also the Chairman of two media / entertainment companies WhiteLight Media Group, Inc. and Celeris, LLC which are focused on creating fresh new Principle – Family Friendly based content for motion pictures, television, book publishing, events and video games.

As a result of his entrepreneurial ventures, he was awarded number 15 in the ACE (Venture Magazine) annual "Top 100 Young Entrepreneurs in the USA" at age 30. He was also awarded the State of Utah’s “Pioneer of Progress” for Science and Technology.

Mr. Kendell attended Weber State University in Business Administration, (Lacks one class to “officially graduate”) He is a frequent lecturer and participant in seminars and symposia on subjects ranging from entrepreneurial development, technology development & innovation, developing creativity,” strategic planning, and Social Impact Investment related topics in the United States, Europe, China, Africa and Mexico.

He and his wife have five children, two grandchildren and live in Huntsville Utah. They enjoy skiing, hiking, water skiing and ranching. When he is not “playing” at building companies, he “works” at “pulling ‘g’s” in his aerobatic airplane, studying ecclesiastical history and works with youth groups, especially the Boy Scouts.